SEO
Knowledge Panel
Last updated
An information box that appears on Google search results pages summarizing key facts about a person, place, organization or thing, sourced from Google's Knowledge Graph.
Full definition
A Google Knowledge Panel is a structured information box that appears alongside search results for queries about entities (people, places, organizations, products, concepts). The panel pulls from Google's Knowledge Graph, which is informed by Wikipedia, structured data (Schema.org), authoritative sources, and verified business profiles. For brands and creators, having a Knowledge Panel signals entity recognition — Google understands you exist as a distinct entity. Earning one requires: consistent entity references across the web (Wikipedia, news mentions, social profiles), Schema.org markup with proper @id URIs linking entities, sameAs declarations connecting profiles, and authoritative third-party citations.
Examples
- ·A creator earning a Knowledge Panel through consistent author bylines, Wikipedia mention, LinkedIn verification and Schema Person markup.
- ·A SaaS company's Knowledge Panel showing founders, founding date, headquarters, and product category from Schema Organization markup.
- ·Linking Person and Organization schemas via @id helps Google build the entity graph that powers Knowledge Panels.